December 9, 2019

Facebook Retargeting Campaign

When you’re able to started your Facebook retargeting campaign, simply follow these 5 straightforward steps. Note that these directions assume that you just have already got a Facebook account for business ads.

1. Log in to your Facebook Ads Manager and choose Audiences

You’ll notice Audiences within the dropdown menu once you click on Business Manager at the highest left-hand aspect of the screen.

2. Click on produce Audience and choose Custom Audiences

Again, you’ll notice produce Audience at the highest left on your screen. For retargeting, we’re getting to choose Custom Audience, which is able to permit North American country to line up a campaign that reaches those who visited an internet site.

3. choose web site Traffic

You have some choices here, except for retargeting, we’re getting to concentrate on website} traffic in order that we’re reaching the those who need to your site.

4. choose your audience from the dropdown menu

You’ll be taken to a screen, as seen below, that enables you to make your audience. you’ve got the choice of targeting the following:

  • Anyone visits your web site
  • People who visit specific pages
  • People visiting specific web content however not others
  • People who haven’t visited during a specific amount of your time
  • Custom combination

Just to point out you ways it’s, we have a tendency to started a custom audience targeting those who visit our journal. As you’ll see higher than, you’ll target a date vary, provides it a reputation, and you’re able to start.

5. Get your picture element code and place it on your web site

If you don’t have already got picture element (tracking) code on your web site, you’ll would like it so as to start out retargeting.

What is picture element code? It’s the code that you’ll have to be compelled to placed on your web site to trace guests. Why is it known as picture element code? The code can place a little 1×1 picture element on your web site that’s clear and can’t be seen. It permits the guests to your web site to be tracked . By knowing they’ve seen the picture element, you recognize they’ve been to a specific page of your web site or have taken a specific action.

Here’s a way to get the code: In your Audiences section of Ads Manager, you’ll notice your new retargeting campaign. Select it, and so click on Actions and click on read Panel within the dropdown menu, as you see below.

You’ll then get your picture element base code (we’ve blurred ours within the image below, however this is often wherever you’ll get it), that you’ll place on your web site if you’re capable, or have your developer place it in there.

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