December 9, 2019

How to use Instagram for your business

1. Set up your account and profile

When you create your Instagram account on the mobile app, the app will guide you through a few basic steps for getting set up. Here are two things to take note of:

Profile photo

If you want to use your business logo,you have to be sure to keep it in the center of your image. And you might want to use a prominent logo mark, instead of a logo with text.

Instagram profile photo

Profile information

The app will not prompt you to fill out your profile information but it’ll be great to do so. To fill out your profile information, go to your profile in the app and tap on “Edit Profile”. The two fields to fill out is your website and your bio. If you would like to change your Instagram username (i.e. @username), you can also change it here.

Instagram profile information

2. Post photos or videos

It is quite simple, when you want to add a video or a photo on your Instagram, you just need to click on Plus”+” symbol that displayed in your dashboard. After click that button you can easily be create your own video or upload the pre-existing video in your Instagram.

Select your media

Post photos or videos

Edit your media

With the help of edit option, you can edit your picture or video.

Post photos or videos 2

After editing, go forward, and you will see the some options like Write a caption, Tag People, Add Location, and Social shares.

3. Post Instagram stories

More than 250 million people post Instagram stories every day. They are photos and videos that disappear after 24 hours.

Instagram Stories

4. Find people to follow

Next, You need to follow some accounts for see their account activity.

Find people to follow

Ideally, it’ll be great to follow your customers. While it’s quite impossible to find all your customers on Instagram unless you know them personally, you could get their help for this.

When people follow you on Instagram, you’ll receive a notification. Check out their profiles and follow them, too.

5. Comment on posts

In Social media, commenting is the most important and interesting way to enhance the engagement.

Comment on posts

When you comment on your followers photos (yay!), then it seems you are active and read to connect with.

Engaging with your followers helps to build your brand, which can help you turn them into customers and turn customers into loyal customers.

6. Convert your profile to a business profile

Okay, let’s move to the next step i.e. advanced step.

If you want to convert your Instagram account to the business account, my suggestion is to change your profile picture with your business logo or business profile, so that viewer can easily be converted or acttracted towards your business. With a business profile, you get to add additional information about your business on your profile and promote your Instagram posts.

Instagram business profile

All you need to convert your profile to a business profile is a Facebook Page.

Switch to Instagram business profile

7. Use the free analytics

Instagram Insights is the free analytics tool for Instagram accounts with a business profile. It provides you with a wealth of data that you can use to measure and improve your Instagram marketing.

Instagram Insights

8. Use tools to help you

Finally, if you are feeling adventurous, look into Instagram tools that can help you create better content, save time, and post consistently.

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