December 14, 2019

How to create Engaging Emails?

Need to create an engaging emails? Here are few items to consider to hep you seduce and engage your audience.

  1. Create a Topic :- All content for your email should be focused on a particular chosen topic- helping to keep the attention of your audience.
  2. Keep it 90/10 :- Your newsletter should to be 90% educational and 10% promotional. It’s not about you, it’s about helping your audience solve their problem.
  3. Create an engaging subject line :- Don’t be boring. Give your audience a reason to click your mail. Offer incentive and get their attention.                                                                    
  4. Prioritize your CTA’s :- Again, Keep it focused. Choose which piece of content you want to get the most attention and then offer the others as options for the reader to explore should they have time.
  5. Keep it short and to the point :- You want the reader to click through, so don’t them lingering with long copy and cluttered design. Let white space be your friend.
  6. Use proper ALT text :- Sometimes image don’t appear in an email- and it’s usually due to the reader. Alt text will appear when images don’t – driving your reader to click.                       
  7. Make unsubscribing easy :- Create an easy path to unsubscribing from your mail allows you to maintain an active and engaged subscriber list and help minimize marked SPAM.
  8. Do’t create SPAMMY sender info :- Try to make your email more personable. Provide an form name and email address that doesn’t seem robotic or spammy.                                   
  9. Create a photo connection :- If you’ve decided to use images, make sure they speak to the content. Having an image which lies to the content helps create a connection for the reader and will assist in creating better engagement.
  10. Test before you send :- Make sure you catch any errors ahead of time. Check your copy, links, images, sender information and lists. And please make sure that you test it on mobile. And this will help you retain a healthy email subscription list.

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