Customer acquisition is a process of persuading a consumer to purchase company’s product. Acquiring customers is everywhere nowadays. In every field you need the support of users to acquire the desired results and to make your product/services one of the best ones.
1- SEARCH ENGINE OPTIMIZATION (SEO) :-
A. Mozbar – Chrome and firefox SEO toolbar.It is a free browser extension that provides on-page access to Moz’s link metrics and site analysis tools.
B. Google Analytics :- Web analytic and reporting tool. It is a free analytic tool that offered by google to fetch the on-time report of website traffic.
C. Ahrefs :- Site explorer and back link checker. Ahrefs is a powerful back link checker. If you are looking for a comprehensive SEO website analysis, then ahrefs should be your preferred choice.
D. Screaming Frog :- Screaming Frog is an innovative search engine optimization agency that offering search engine optimization and pay-per-click.
E. Majestic SEO :- Link checker and site explorer. Majestic SEO is the one of the best link intelligence tool for SEO and internet PR and Marketing. Site explorer shows inbound links and site summery data.
A. MailChimp :- MailChimp is a marketing platform for small business, professional email and ad campaign marketing platform with the top of features for your business.
B. Aweber :- Email marketing service and software solutions for small businesses. It helps our customers keep in touch with their subscribers.
C. Icontactpro :- Business solution that makes email automation simpler and cost-effective. The platform integrates email marketing, landing pages, social media management, and analytics in a simple and comprehensive cloud-based solution.
D. Getresponse :- Email marketer and Autoresponder. Send email newsletters, campaign, online survey and follow-up simple and easy interface.
E. Constant Contact :- Email, Event and Social marketing toolkit. With the help of it you can easily create your email in effective way. Constant Contact provides you the 15 different type of campaigns, that will help you to get real results.
3- Conversion rate optimization (CRO) :-
A. Crazy Egg :- Crazy Egg provides you a competitive advantage to improve your website. It helps you to visualize where your visitors click. It allows webmasters to go beyond pageviews and basic navigation reports by showing the links.
B. Unbounce :- Unbounce’s landing page and conversion marketing platform allows marketers to quickly build, publish and test high-converting landing pages, popups, and sticky bars without developers.
C. Visual Website optimizer :- VWO comes with a built-in heatmap tool that tracks visitors’ click behavior and browsing habits. The functionality is extremely useful for evaluating the usability of your website as it shows where visitors are clicking and what areas they are ignoring.
D. Optinmonster :- Optinmonster is a best lead-generation plugin for wordpress. Powerful lead generation software that converts abandoning visitors into subscribers with our dynamic marketing tools.
A. Woopra :- Woopra is a customer analytics platform that can help you to better understand your customer’s behavior across multiple devices and touch points, including live chat, email, and help desk, both on your website as well as mobile app.
B. Clicky :- Clicky is a complete web analytics tool that lets you see just about everything you could ever want about your website traffic. It combines historic reporting with real-time website monitoring in a way that is both easy and elegant.