November 20, 2019
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Everybody ought to know about Facebook ads size charts of 2018

There’s just one problem: Facebook frequently introduces new ad formats and constantly updates the dimensions and specs of its existing image and video ad offerings. How are you supposed to design gorgeous, eye-catching ads when the specs keep changing all the time?

Facebook photo ads sizes

If you want to get your audience’s attention on Facebook, you need to include images in your ads, preferably ones that showcase your product or brand in a unique, eye-catching way.

Facebook’s Ads Manager now even lets you upload different images for different display formats, and preview the way an ad looks before it goes live.

For best results, stick to the following specs for image ads:

Facebook timeline image ads

Recommended: at least 1,200 by 628 pixels, 9:16 to 16:9 aspect ratio

For all image ads, Facebook recommends that you upload “the highest resolution image available” in either .JPG or .PNG format, cropped to a supported aspect ratio. Also remember that images and video that “consist of more than 20% text may experience reduced delivery,” as per Facebook’s text in images rules.

Hootsuite.com

Facebook right column image ads

Recommended: at least 1,200 pixels by 628 pixels, 9:16 to 16:9 aspect ratio

Remember that right column ads are a desktop-only format, but that they “may appear in other areas of the site” too.

Facebook instant articles image ads

Recommended: at least 1,200 by 628 pixels, 9:16 to 16:9 aspect ratio

Facebook Marketplace image ads

Recommended: at least 1,200 by 628 pixels, 9:16 to 16:9 aspect ratio

Facebook panorama or 360 photo ads

Recommended: at least 600 by 600 pixels

Facebook automatically recognizes and processes these images based on “camera-specific metadata found in photos taken using 360-ready devices.”

Hootsuite.com

Facebook sponsored message image ads

Recommended: at least 1,200 by 628 pixels

Facebook Audience Network image ads

Recommended: at least 1,200 by 628 pixels

Instagram image ads

Recommended: width of 1,080 pixels, height between 566 and 1350 pixels, aspect ratio between 1.91:1 and 4:5

Also Read :- Have you heard about customer acquisition? Some tools that provide best customer acquisition

Facebook video ads

When it comes to video, Facebook has one key recommendation to its advertisers: design for mobile first.

Facebook recommends uploading video with square (1:1) or vertical (4:5, 2:3 and 9:16) aspect ratios, to maximize compatibility on both desktop and mobile screens. The platform also recommends keeping videos short (15 seconds or less) and designing videos that work with and without sound (by enabling captions).

 

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