The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers. He/She is charged with creating campaigns which include many platforms and then implementing them cohesively including blogging, commenting, sharing, etc.
A social media manager recognizes what is needed to be successful and develops, implements, and hires according to what will help achieve the goals of their clients.
Responsibilities of the Social Media Manager
The first responsibility of a Social Media Manager is to develop and implement a social media marketing plan.
1. Brand Development
Brand development is the process of creating and strengthening your professional services brand.The first phase is getting yourbrand strategy right and aligned with your business objectives.
2. Identify Target Customers
This is the vital part of Social media managing because without identify your targeted audience you won’t be able to grow your business.
3. Set Clear Objectives
All marketing plans need defined, realistic goals. Be specific, Make it measurable, Break your results into small goals, increase efficiency.
4. Visual Design and Web Development Strategy
Web content is one of the main reasons that individuals come to your webpage. Basically, it is the textual-visual content that runs as a part of user experience on the website. It includes Images, Sounds, Videos and Animations as well.
5. Solid Content Strategy
Content strategy will translate the mission, vision, organizational story arc, individual division story arcs, and marketing plans into a coherent and clear story for a Web site that supports the business goals of a company and the information and action goals of the visitor.
6. Promotion Strategy
Social advertising is a very valuable tool to get your message heard.It is essential to continually grow your fan base and promote your content. Social media is now pay to play.
7. Measure & Analyze to Establish ROI
You should need to determine the KPI’s (key performance indicators) that matter most to your business.Your results should tie back to your objectives and provide a clear understanding of the returns you’re getting.