1. Set up your account and profile
When you create your Instagram account on the mobile app, the app will guide you through a few basic steps for getting set up. Here are two things to take note of:
If you want to use your business logo,you have to be sure to keep it in the center of your image. And you might want to use a prominent logo mark, instead of a logo with text.
The app will not prompt you to fill out your profile information but it’ll be great to do so. To fill out your profile information, go to your profile in the app and tap on “Edit Profile”. The two fields to fill out is your website and your bio. If you would like to change your Instagram username (i.e. @username), you can also change it here.
2. Post photos or videos
It is quite simple, when you want to add a video or a photo on your Instagram, you just need to click on Plus”+” symbol that displayed in your dashboard. After click that button you can easily be create your own video or upload the pre-existing video in your Instagram.
Select your media
Edit your media
With the help of edit option, you can edit your picture or video.
After editing, go forward, and you will see the some options like Write a caption, Tag People, Add Location, and Social shares.
3. Post Instagram stories
More than 250 million people post Instagram stories every day. They are photos and videos that disappear after 24 hours.
4. Find people to follow
Next, You need to follow some accounts for see their account activity.
Ideally, it’ll be great to follow your customers. While it’s quite impossible to find all your customers on Instagram unless you know them personally, you could get their help for this.
When people follow you on Instagram, you’ll receive a notification. Check out their profiles and follow them, too.
5. Comment on posts
In Social media, commenting is the most important and interesting way to enhance the engagement.
When you comment on your followers photos (yay!), then it seems you are active and read to connect with.
Engaging with your followers helps to build your brand, which can help you turn them into customers and turn customers into loyal customers.
6. Convert your profile to a business profile
Okay, let’s move to the next step i.e. advanced step.
If you want to convert your Instagram account to the business account, my suggestion is to change your profile picture with your business logo or business profile, so that viewer can easily be converted or acttracted towards your business. With a business profile, you get to add additional information about your business on your profile and promote your Instagram posts.
All you need to convert your profile to a business profile is a Facebook Page.
7. Use the free analytics
Instagram Insights is the free analytics tool for Instagram accounts with a business profile. It provides you with a wealth of data that you can use to measure and improve your Instagram marketing.
8. Use tools to help you
Finally, if you are feeling adventurous, look into Instagram tools that can help you create better content, save time, and post consistently.